Brewery Fresh Beer
Brewery Direct Sourcing makes for Brewery Fresh Beer (BFB)
The inspiration behind BFB is the idea that the way the beer is currently marketed, sold and discussed is:
- Is inaccurate
- Does a disservice to brewers, retailers and customers alike
- Negatively impacts beer quality
- Is environmentally irresponsible
Today national brand, corporate beer is marketed like cigarettes while craft-beer is marketed like wine. In fact, neither way of thinking is accurate. Most craft-beers would benefit from being treated in a fashion similar to bread or eggs.
The idea being that BFB serves as fresh, local and environmentally sustainable alternative to corporate nationally branded beer. BFB is not seeking to cannibalize shelf space or sales from small craft breweries.
The BFB program, under the direction of Master Cicerone candidate Sayre Piotrkowski would match meticulously selected small brewers with each local outlet across the country.